Powertool Superstore is one of the largest power tool suppliers in the UK, carrying a diverse range of power tools, accessories and certified workwear. Offering a number of ranges and products, Search4Local designed a distinctive, navigable website that allows for easy browsing and online shopping.
Powertool Superstore’s Website Design
Search4Local understands the importance of user experience, and so we ensured that Powertool Superstore’s website was appropriately signposted to enable customers to browse with ease. As an e-commerce website, we created individual webpages for each product, including multiple images, a detailed description and an add-to-basket function.
We also included a reviews tab and email notifications to alert customers when sold-out products become available. As some customers prefer in-store shopping, our web designers added a map to the Contact page for users to easily locate Powertool Superstore’s Plymouth showroom.
In a competitive industry, it is important that your website stands out from the crowd and represents your brand positively. For this reason, we made sure that Powertool Superstore’s website had a strong, distinctive colour scheme to be memorable and recogniseable.
SEO For E-Commerce Websites
Did you know that 20% of online shoppers will abandon their cart if the transaction is too slow? For this reason, our SEO team ensured that Powertool Superstore’s checkout process was responsive to keep users engaged and prevent losing business. By implementing the right strategies, checkout optimisation can increase conversion rate, keeping your customers active and coming back for more
In the crowded online market, it’s important that brands stand out to remain competitive. We optimise product descriptions with appropriate keywords and structured data to increase search result ranking, and to enhance listings.
On-page SEO is crucial for e-commerce websites as it can grow your store’s organic traffic and expand your business’ reach. The ROI for organic traffic is very high, as you can reach users with a specific need to visit your website. For e-commerce stores, having a multi-page website is vital to ensure maximum exposure and potential for customers to find your site in search engines.