Katie House is a professional artist based in Plymouth, Devon. Since achieving her degree in illustration from Plymouth University, she has started her own business. Her website has allowed new customers to find her through online search, and it also acts as a portfolio to showcase her work. Search4Local worked closely with Katie to ensure her vision came to life.
As with any creative business, it was important to make sure that Katie’s website showcased her work. She provided us with high quality images of the drawings that she’s done, which have been distributed throughout her website. Katie offers five different subject matters, so her customers can commission drawings of cats, dogs, families, wildlife or horses.
Another important feature was client testimonials. In her industry, it’s important to establish trust with potential customers. Commissioning a bespoke painting can be a deeply personal decision, so ensuring that her glowing reviews were easy to see was a priority. Search4Local’s team created a designated page for reviews, so users could easily navigate to them.
The nature of bespoke artwork is that it can be confusing to price. We created a streamlined process on her site, so that users could easily estimate how much their desired commission might cost.
I’m already getting contacted by customers finding my website”
When a local business has plenty of glowing reviews posted online, it should be seen as an opportunity! Katie has so many 5-star reviews that creating a designated page to showcase them was the best way forward. Search4Local’s team can pull in reviews from various platforms, so kind words left from customers can be put together for easy perusal.
Did you know that 98% of consumers consider reviews to be an essential part of their decision to purchase? This means that they’re a very powerful and influential marketing tool. It’s not just creative industries that they work in either. The majority of products and services that can be found online will benefit from positive reviews. Display them well, and you’ll see maximum ROI.
Why not give us a call?
customerservices@search4local.co.uk
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